the future of sustainable packaging for cosmetic
future of sustainability
Paper box to Paper bottle
BOTTLESS solution uses a paper box instead of a plastic bottle. It is the most efficient way to reduce single-use plastic. Many brands and packaging companies are struggling to reduce plastic. Refill, reuse and recycle is the way they are doing. We decided to remove it!. This is the innovation we make.
And there is an additional benefit, such as low cost, less residue, and perfect airless.
variety of housing
and Anything Sustainable
by DANIELA MOROSINI
More than half of consumers say they consider sustainability a key factor when shopping for beauty, but industry solutions so far have come up short, according to critics.
In the beauty industry, an estimated 120 billion units of packaging is created every year, Zero Waste Europe says; and as little as 9 per cent of plastic waste ever produced by any industry has been recycled, according to the UN. Products also regularly end up with “forever chemicals” on their ingredients lists, something that’s difficult for individual brands to tackle. Product waste is another problem. “The industry wants to have simple solutions that are marketable,” says Jen Novakovich, a cosmetic chemist and founder of The Eco Well science platform. “But often, the solutions are not. They're complicated, and that's hard to communicate to consumers.” Katie Borghese, president and co-founder of skincare line U Beauty, agrees, saying that the variety of different marketing angles that different brands use “just adds to the confusion — it’s unfair to the consumer”.
Whether they want or not, the market will be changed.
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