future of sustainability

Paper box to Paper bottle

The BOTTLESS solution represents an innovative step towards reducing single-use plastic waste, by using a paper box instead of a plastic bottle. This approach not only helps to reduce plastic waste but also offers additional benefits such as lower costs, less residue, and better airless storage.
The future of sustainability depends on a combination of innovation, regulation, and individual action. By continuing to develop and embrace sustainable solutions like the BOTTLESS paper box bottle, we can help to create a more sustainable and resilient future for our planet.

way for the Earth

Refillable Cartridge

The BOTTLESS solution employs the use of cartridges, which is a deliberate choice. The reason for using cartridges is that it is beneficial for both the environment and the economy. With this system, customers only need to replace a single cartridge when necessary, rather than having to replace entire parts. Furthermore, the housing and dispenser can be reused multiple times, adding to its sustainability and cost-effectiveness.

variety of housing

Natural Leather
Woods
Glass
Paper Pipe
Paperbox
and Anything Sustainable

VOGUE BUSINESS

by DANIELA MOROSINI
More than half of consumers say they consider sustainability a key factor when shopping for beauty, but industry solutions so far have come up short, according to critics.
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In the beauty industry, an estimated 120 billion units of packaging is created every year, Zero Waste Europe says; and as little as 9 per cent of plastic waste ever produced by any industry has been recycled, according to the UN. Products also regularly end up with “forever chemicals” on their ingredients lists, something that’s difficult for individual brands to tackle. Product waste is another problem. “The industry wants to have simple solutions that are marketable,” says Jen Novakovich, a cosmetic chemist and founder of The Eco Well science platform. “But often, the solutions are not. They're complicated, and that's hard to communicate to consumers.” Katie Borghese, president and co-founder of skincare line U Beauty, agrees, saying that the variety of different marketing angles that different brands use “just adds to the confusion — it’s unfair to the consumer”.

Whether they want or not, the market will be changed.

BOTTLESS, HEC, STATION F
​5 Parv. Alan Turing
75013 Paris, FRANCE